About Us

Supplying the Very Best Produce

WA Farm Direct is a leading fresh fruit supplier, representing a range of premium brands and IP in Australia and throughout the world.  We are a family-owned company with over a century of experience in this rapidly changing industry.

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WA Farm Direct supply a range of apples, berries, stonefruit, citrus, mushrooms along with other specialty lines.

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WA Farm Direct provide our range of premier fruits to the local market; throughout Australia and to export markets in the Middle East and Asia.

WA Farm Direct hold the Australian licence for the Regal’in stone fruit and apple varieties. In Australia the orchards are in varying stages of development throughout the country. 

We are the appointed Licensed  Marketer for ANABP 01 in Australia, the variety behind the brand Bravo® and Soluna™ Apples. We aim to introduce this delightful fruit into all Australian households.

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Our History

Our first fresh produce business was established by Benjamin Mercer, the great-grandfather of the current management team, in 1915. The fresh produce businesses have been owned and operated by the Mercer family for 4 generations.

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Over one hundred years later the Mercer family is still working with growers around Australia to secure the very best produce for retailers across the country and around the world. 

Contact us to find out more today.